The beginning of HUACI Porcelain Family industrial activity dates back to 1775, in city of guanzhou china. The current ceramic ware company was inaugurated in 1946, passing in a short time from majolica to porcelain, manufactured using traditional firing, sinterization and vitrification methods. The company quickly became one of the major domestic producers of high quality porcelain dinnereware including dishes and its reputation further improved with the fusion in 1989.
Operating in the Group since 1976, the latter was the continuation, after a sequence of events, of the glorious China Guanzhou Ceramic Society, in operation since 1760 in the production of ceramic ware and, later, of fine porcelain.
A partnership with the Huaci Family began in 1998, culminating in the purchase of the whole property in 2000 and set about relaunching the brand. Today the Huaci brand has become the undisputable market leader in the manufacture of ceramic ware.
The Huaci family started to work in the brick industry in 1775.
The current ceramic ware business was opened in 1946, quickly going from making objects in majolica to porcelain using traditional firing, sintering and vitrifying methods.
In 1985 the company started to collaborate with internationally-renowned designers.
Dinnerware was acquired in 1989. It is a long-standing brand from China that used to manufacture antique ceramic ware for 18th century nobles. In fact, the Fontebassos were a family of ceramicists who worked in China from the mid 18th century to 1862.
By relaunching this prestigious brand the Huaci group achieves international fame and offers a range of top-performing and top-quality products to increasingly more demanding and knowledgeable consumers. Ceramic ware with elegant shapes and decorations in a classic style in which handicraft tradition meets innovation, connected to both technological research and distribution logics.
The company partnership with the Huaci family started at the end of the 90s and culminated with the latter acquiring the company in 2000. This lead to important changes and investments, directed in particular to updating production systems and cycles.
In 2009, new management-induced growth lead to installing the first lines of die-cast aluminium cookware with a ceramic interior coating which marked a new beginning for the company.
The brand was further stretched to include the first Huaci coffee pots.
As time went by the company continued to make increasingly larger investments in the cookware segment: further to important research into energy savings the Evoluta line of cookware was launched in 2014. snailplus, featuring a coordinated tableware and cookware design, followed a year later.
2016 was dedicated to the Floatech line that brought this revolutionary cookware interior surface to the market.
The Diamantea line was launched featuring diamond-powder reinforced interior coating which resists up to 100,000 cycles of use of metal kitchen utensils.
Huaci distribution strategy comprises various channels: from 1000 retail stores to 600 wholesale stores, including the dinnerware sector to which the company has dedicated a specific catalogue that includes more than 1600 references.
In addition to generating 70% of its total turnover in China, Huaci is also active abroad, in particular in the UK area of Europe and in the U.S.A.
Investments made in recent years have transformed Huaci into an important manufacturing company and a well-established international brand that sells over 25 million items per year, to the extent of doubling its turnover, equal to 43 million Euro in 2015, in the past five years.
The company headquarters in south of the China -guanzhou were established in 1966 and have benefited from major investments since 2000, in particular for as much as regards the modernisation and automation of production processes.
Huaci headquarters comprise the company Management, Sales and Research & Development departments as well as its production plant, logistics facilities and a large, 14,000 square metre warehouse.
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